In addition to enhancing the customer experience, SAP is now transforming customer relationship management with its new cloud-based platform: C4/HANA. Here’s how.
Customer Relationship Management (CRM) resumes as a top priority for businesses today. So much so, a new entrant to the game, SAP, is now challenging industry giant Salesforce, an established cloud-based CRM Market company.
Before the launch of SAP C4/HANA, organizations have long looked to SAP for support in organizing their back-office operations. Now, companies can rely on SAP for one of the most challenging business functions of modern-day business: delivering customer management and satisfaction.
With its built-in backend transactional software now tied to its front-office CRM apps, SAP C4/HANA aims to strengthen the customer experience as we’ve never seen before.
In this blog, we tell you everything you need to know about SAP’s new CRM product: C/4HANA, and how it’s on track to revolutionizing the CRM markets of today.
What is SAP C/4HANA?
Last year, SAP announced the launch of its new-and-improved customer relationship management (CRM) software suite, called C/4HANA. The “C” in C/4HANA represents the customer, “4” stands for 4th generation CRM, and “HANA” refers to the SAP HANA in-memory database that C4HANA runs on.
After acquiring several market-leading enterprises, SAP worked to leverage its new solutions to support front-end tasks, including consumers data protection, marketing, commerce, sales, and customer service.
With its cloud-first functionality, C/4HANA takes on the market leader, Salesforce. The five following C4/HANA tools help to address front-office operations: SAP Marketing Cloud, SAP Commerce Cloud, SAP Service Cloud, SAP Customer Data Cloud, and SAP Sales Cloud.
How is SAP C/4HANA Revolutionizing the CRM Market?
Legacy CRM is holding companies back from getting a distinct view of their customers. But with SAP C/4HANA, organizations gain a single 360-degree view of their customers through a unique customer profile. In essence, C/4HANA connects a company’s entire supply chain to deliver quality customer experiences.
Today, customers want and expect personalized experiences no matter what stage they are at in their customer journey, or regardless of what channel they use. The new C/4HANA platform aims to fulfill these latest consumer expectations by supporting repeated customer journeys that vary from one customer to another. By establishing strong customer relationships like so, your brand can deliver impactful experiences that drive lifelong customers.
With SAP C/4HANA, enterprises can:
- Safeguard consumer data
- Personalize marketing strategies
- Empower sales professionals
- Succeed with any channel on any device
- Predict issues to maintain quality customer service
In the past, CRM systems were designed solely around sales opportunities. Today, the new CRM generation is designed to provide a range of microservices that provide rapid business transformation.
With big data and sophisticated technology as the new norm, businesses must keep pace with the everchanging IT landscape. SAP C/4HANA is an assembled solution aimed to provide just that.
Powered by its five interconnected clouds, the C/4HANA platform is designed to unify tasks and deliver a robust set of coordinated services with the modern-day consumer in mind.
You should no longer depend on first-generation cloud CRM practices to fulfill your customer’s needs. Instead, upgrade to the best CRM experience in the CRM industry with SAP C/4HANA.
Experienced technology consultants are here to help you stay on top of your enterprise CRM. Contact Katalyst Software Services Limited – an SAP Partner for more information on how you can get started
