A few decades back, when Headless Ecommerce Solutions was introduced to the world, it brought changes in the way people would do business. Businesses can now be ran keeping the backend and frontend architecture separated. This new form of commerce, called Headless Ecommerce, helps companies provide top-notch services to their users with new and creative frontend sales methods.
Before starting with the advantages, let us first understand what exactly is the headless ecommerce. The new online form of business decouples the frontend with the backend, giving enough space to ecommerce companies to experiment with their platforms.
Figures from the Office for National Statistics (ONS) show that online sales accounted for 18.6% of all retail transactions last year. With mobile commerce coming into the picture, the sales are expected to drop by 2023. Hence, at the moment, headless ecommerce is the only online business solution that can give tough competition to the m-commerce domain at the moment.
Here are some reasons why headless ecommerce is the best ecommerce solution:
Offers the Best Omnichannel Experience
Gone are the days when a customer would want to come to your website and with you. In the fast-paced life, people wish for faster solutions, and if someone is unable to do so, they are most likely to fall behind. Omnichannel is one such strategy that makes it possible for online companies to communicate with their buyers irrespective of their location and mode of the device. If you also want an edge over the others, these new digital channels are the perfect way to do so. And with a new form of online business, you can make necessary changes in your UI without having to sync it up with the backend. Headless commerce enables developers to build a front end for a new digital sales channel whenever they choose without waiting to sync it with the backend. Considering the advancements in businesses’ interactive digital signage and other forms of commerce-centric IoT, the ability to add new digital channels to the overall e-commerce experience can be potent.
Rigby used the example of Magento, the open-source commerce platform Adobe acquired for US$1.7 billion last year, to illustrate the headless commerce concept.
Expedites Product Innovation
Generally, ecommerce websites use custom CMS’s with predefined templates and frameworks, thus imposing significant challenges in front of designers and developers to plan and implement the feature with limited room to experiment. With headless ecommerce, frontend developers enjoy greater freedom. Their code is disconnected from the backend and does not affect the database structure, allowing for unlimited modifications that can be made quickly and without the need for adjusting the whole system.
Gen Z’s dominate today’s online shopping market, and to cater to their demands would be impossible if digital companies do not sift quickly from traditional business forms. Headless ecommerce is the alternative companies have been long looking for that can help their online business platforms.
Enables Personalized Shopping Experience
According to Epsilon’s survey, 80% of consumers are more likely to do business with a company if it offers personalized experiences. Headless systems allow developers to design and manage user experience anonymously as they can create multiple frontends attached to a backend system, supporting several screens and devices. This flexibility leads to better customer engagement and facilitates interaction with a brand.
In a nutshell-
With changing times, society also changes. The ecommerce is all set to reinvent itself by altering the architecture on which it is based. Companies need to make changes on their website weekly to stay relevant and attract customers while building the base for new loyal customers. Katalyst Software Services Limited offers solutions best fitted for any ecommerce company to better their business. Its business strategies will help ecommerce companies to future-proof their digital assets and grow with the market.
