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Take Your UX to the Next Level with e-Commerce Personalization

By September 5, 2019 December 11th, 2023 No Comments
E-Commerce UX

eCommerce personalization is the new norm for modern-day consumers. Add a personal touch to your digital and E-Commerce UX sites and deliver exclusive user experiences that keep your customers coming back for more.

Introduction

If you want to thrive in contemporary business, delivering personalized customer experiences is vital. In fact, according to an Epsilon study, 80% of respondents said that individualized experiences make them more likely to do business with a company. What’s more: 90% find personalization appealing. With eCommerce personalization and customization on the rise, companies must deliver exclusive user experiences in the digital landscape.

In this post, we will define eCommerce personalization and customization, as well as show a few examples of how to get started with it in your company.

What are eCommerce personalization and customization? Why are they so important?

Ecommerce personalization is the act of seamlessly curating individual user experiences across channels. Customization, on the other hand, is when a user modifies specifications or preferences to accommodate a particular individual or task.

Although personalization and customization go hand-in-hand, the difference lies in who is making the changes: the user or the company. Personalization is executed by companies through their products, services, and communications, whereas users apply product/service customization based on their individual needs and preferences.

Thanks to eCommerce personalization and customization, you can treat every website visitor like an exclusive customer. By delivering distinct shopping experiences to your customers, you improve the user experience and increase the likelihood of conversions and profits.

According to a report by Accenture, 91% of consumers are more likely to buy from companies who remember them and provide relevant offers. Further, 83% of them are also willing to share their data in exchange for a personalized experience.

In the end, personalization and customization improve the shopping experience and makes customers feel special. Enhanced brand interactions like these result in loyal customers and high conversion rates for your online store.

Although eCommerce personalization and customization is growing across industries, companies as a whole are not delivering up to consumer standards. A recent study by Pure 360 suggests that most brands are still solely relying on primary forms of eCommerce personalization, rather than advanced strategies and tools. As a result, there is a gap between customer expectations and the experiences brands are providing.

Why does this disconnection exist? Ecommerce personalization and customization aren’t always easy to execute. To make the practices work, companies must focus on the strategic process of the user experience. Therefore, view personalization and customization as a means to enhance the user experience and yield positive business outcomes.

5 Ways to Strengthen e-Commerce Personalization and Customization:

These days, personalizing your eCommerce site doesn’t need to be a complicated endeavor. It has become easier for companies to implement these strategies as personalization becomes increasingly commonplace. With several tools under your belt, you can create a personalized user experience that works best for your business.

Below, we share our favorite eCommerce personalization and customization strategies so that you can efficiently improve your website conversions.

1. Product customization

Advances in digital and manufacturing technology have made it possible for customers to customize items online. Product customization (often referred to as ‘mass customization‘) adds value to the customer experience by involving the user in the product creation process. When the user experience is relevant and tailor-made as such, the probability of conversions increases as a result.

2. Recommendation engine

Artificial Intelligence and machine learning models have led the way to recommendation engines. This technique filters vital user information from dynamic data, which can include the user’s preferences, interests, or observed behavior. Based on this information, the system can predict and then recommend an item to the user. Amazon is an excellent example of real-time product recommendations. As a trailblazer in online retail, they have made recommendation engines a widespread practice in eCommerce.

3. Programmatic email marketing

study by Experian reveals that personalized emails deliver 6x higher transaction rates. Therefore, brands should provide personalized email marketing to engage with customers. Email campaigns tailor to the individual and address them personally. Demographics, geographic behavior, and psychographic segments can all be taken into account when it comes to delivering personalized experiences to your customers’ inbox.

4. On-site promotions

An easy way to implement personalization is to offer individual offers based on customer behavior data. From mouse movements to pages visited, companies can discover opportunities to deliver critical messages and on-site targeting automatically. Ideas for on-site marketing include free-shipping thresholds and first-time website visitor coupons.

5. Live chat software

With live chat software, you can deliver compelling, personalized messages throughout your site. Based on the URL and the visitor’s data, you can leverage a basic chatbot to provide personalized messaging that can influence users to take action.

Conclusion

Successful eCommerce is grounded in providing engaging, personalized digital experiences for customers. And now is the right time for you to build your own. A recent Evergage study revealed that 98% of marketers advanced their customer relationships through personalization. Not to mention, 88% believe that their customers and prospects expect to get a personalized experience.

In the end, adding tailored experiences to your eCommerce site is critical in helping you achieve higher conversions and more sales revenue. Now that you know how to deliver eCommerce personalization, it’s time to get started. Contact Katalyst Software Services Limited for your digital and E-Commerce UX support.

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